Imagine this; you’ve been searching on PR Week and found that job which really draws you in and you can’t wait to apply for it.

But stop, take a second before you hit that apply button. Is your CV up to scratch and your cover letter a perfect example of what you could offer?

Don’t worry, we’ve got you covered. We’re going to go into the main points of what each interviewer is looking for in a prospective candidate:

  • Strong record of success

Can you demonstrate in a clear and concise manner the past success in your role?

  • Examples of achievements in past working environment

You need to be able to show examples of the achievements you’ve gained in a tangible manner. Consider using the STAR method to make sure you get the point across.

  • Professionalism

Your interviewer wants to know that you’ll be a good fit within their company and you can demonstrate you have the qualities, skills, competence and behaviours to be the right fit.

  • Proof of research into the company

The last thing you want to do when the question comes up ‘Tell me what you know about us’, for you not to have anything prepared. The answer they are looking for is that you’ve taken the time to learn about the company, it’s specialities, the culture and it’s achievements.

  • Excellent new business and business development skills
  • Teamwork

It’s said that ‘Teamwork makes the dream work!’ and I agree that the sentence is cringe worthy but having the skill to work with others and demonstrating the positive outcome is going to strengthen your position in the success of your application.

  • Where applicable management skills e.g. new business track record, number of direct line reports, budget responsibilities – provide stats where applicable

For roles moving towards seniority, more responsibility is expected. If you’re able to go into an interview with examples of work (being weary of data protection and confidentiality) which communicates data examples this will give you the edge.

  • Client handling skills

Remembering that the client is the core reason why the business is in existence, is key to making sure you can demonstrate how amazing you are with looking after your clients. From being able to demonstrate your empathy, listening skills and how you diverted a crisis will all be topics your interviewer wants to hear.

Do you have anything you’d like to add? Let us know in the comments below.

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