In this our final part of our three part guide on maximising the impact of your CV, we go into specifics on the best way to leveraging your experience depending on where you are in your career.

Recent graduates / Junior candidates.

Providing a detailed educational record is crucial. Please include your degree subject and classification, and A-Level subjects and results. If your dissertation is relevant to PR or marketing then also include this in the outline.

The next section is your employment experience. It is important to outline your most relevant experience first. So, if you had conducted a one year work placement for a PR agency, this needs to be highlighted and detailed on your CV. Any other forms of employment need to be placed in a separate section further down your CV, especially if is pre-university experience.

Demonstrate the difference between paid employment and work experience.

Your best approach, if you have no work experience or have not undertaken an industrial placement, is to send your CV direct to employees. Most companies will not approach recruitment firms for graduates. Use an industry specific directory such as Hollis or PR contacts black book if you want to break into PR.

Experienced candidates.

For those candidates with over 2-3 years post-graduate experience, employment history should follow immediately after personal details and the profile section, with your most recent position appearing first.

Professional qualifications and education should then come next, again with your most recent position first on your CV.

At the end of the CV make sure you add a section on further information not covered at the start of the CV e.g. clean driving licence. Specify your interests as potential employees more often than not want to know you are also socially rounded.

There is no need to include referees, just say ‘references are available upon request’ as this tends to use up valuable space on your CV.

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