PR Account Executive jobs in London play a critical part in the development of graduates or junior level candidates. They are important entry point roles which help people get their foot in the door and gain all the essential PR skills.

We all have different interests and passions so luckily PR Account Manager jobs in London offer you a huge variety of sectors to choose from. Whether you want to work in a more corporate environment with banks or high profile CEO’s or feel you’re more creative and want to work with quirky restaurants and bars – the list is endless. Some of the top sectors include:

  • Technology
  • Property
  • Food & Drink
  • Sport
  • Hospitality
  • Entertainment
  • B2B
  • Financial
  • FMCG
  • Healthcare
  • Sustainability/social purpose
  • Issues & Crisis
  • Retail

Key responsibilities & Skills Required

Before applying for PR Account Executive positions, you need to ask yourself, do I have the right skills? Will I enjoy this job? Is this the career path I want to go down?

Even though there are lots of different areas of PR to choose from, the skills required are always the same. The absolute key thing is that you are determined and motivated. You need to have a strong work ethic and want to achieve great results. Confidence and good communication skills are also vital to any PR role. You will be speaking to different journalists, influencers and/or key stakeholders in the industry every day. Being able to pick up the phone to make things happen, is crucial.

Some agencies will typically look for strong academics from leading universities, whereas others are more interested in seeing your work experience such as relevant placements, internships and other expertise in PR and communications.

Below are the essential skills and attributes a PR Account Director needs to really make the most of their role:

  • Good presentation skills and confidence;
  • Excellent written communications skills;
  • Determination, enthusiasm and true motivation;
  • Someone who WANTS to learn;
  • The ability to cope under pressure, juggling lots of projects at once;
  • Strong team player;
  • Negotiation skills when pitching to the media;
  • Organisational skills, with the ability to work on more than one project at a time;
  • Creativity and imagination;
  • Initiative

Your responsibilities will differ slightly depending on what sector you decide to choose. For example, in a more Corporate and Strategic focused PR role you won’t be required to produce creative content or quirky and fun campaign ideas. Instead, you will interact and engage with key stakeholders and create a more strategic approach to campaigns for clients. Whereas, in a Consumer focused role, working on leading FMCG brands, you could work with top influencers on social media and create super imaginative and ‘outside the box’ ideas for launches and campaigns.

The most common responsibilities for a PR Account Executive include:

  • Generate positive news coverage for clients;
  • Product placement in broadcast, print and online;
  • Placing key spokespeople in the media;
  • Build strong relationships and networks with colleagues, clients and key media;
  • Monitor the media, including newspapers, magazines, broadcasts, social media sites ad blogs, for opportunities for clients;
  • Work as part of an account team to help develop and research client proposals and implement the PR activity;
  • Prepare regular client reports and attend client meetings;
  • Research, write and distribute press releases to targeted media;
  • Help manage events, including press conferences and promotional events;
  • Help manage the PR aspect of a possible crisis situation – reactive PR.

Career Progression

PR Account Executive roles in London are just the start of your exciting and successful path to the top. This is your chance to stand out and make a positive impact on your agency.

It’s so important at this stage of your career to learn as much as possible from your senior colleagues and managers.

Ask to join lots of training courses on different topics and see if you can shadow someone you really admire who works in a different team. Expand your knowledge and challenge yourself!

Progression within your career is one of the most important aspects of the role. You want to feel recognised and rewarded for your hard work. In PR, you can progress upwards quite quickly, if you put in the hard work. This will include frequent pay-rises as well.

The different titles, in order, are as followed (some agencies name each level slightly different, but these are the most common):

  • Junior Account Executive/Account Executive
  • Senior Account Executive
  • Junior Account Manager/Account Manager
  • Senior Account Manager
  • Junior Account Director/Account Director
  • Senior Account Director
  • Associate Director
  • Director
  • Senior Director
  • And then you can progress to Partner/Deputy Managing Director/Managing Director
Rank 2020 Rank 2019 Company 2019 UK Rev (£000) 2018 UK Revenue (£000) % Change
1 1 Edelman UK £67,427 £63,147 7%
2 3 Brunswick Group £65,000 £57,000 14%
3 2 Weber Shandwick £63,000 £60,000 5%
4 6 freuds £51,972 £42,766 22%
5 5 FTI £48,000 £45,000 11%

What’s on offer

PR Account Executive jobs in London have a broad range of salaries and benefits with a strong earning potential.

Industries such as Finance, Banking and Public Affairs tend to provide higher salaries whereas Fashion, Charity and Beauty offer slightly less. However, it mainly depends on the type and size of agency.

Even though salaries differ, each PR role offers the same, which is a clear and rapid progression path. If you make a positive impact and work hard, you’ll see promotions happen as often as every 6 months to a year!

On top of your basic salary, each agency will also offer a set benefits. These will vary and depend on the company/ level of position. Some common benefits for a PR Account Manager in London include flexible working, gym memberships, company pension schemes, private healthcare, car allowances, as well as more sociable benefits such as weekly team drinks, away days and summer parties.

Want to find out more?

If you are interested in new PR Account Executive jobs in London, please reach out to the team to find out more. Most of us have actually come from PR backgrounds ourselves! We would love to help you secure your dream role.

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