How to build an Employer Value Proposition (EVP)

Lucy Highton
November 18 2023

Aside from salary, what sets your organisation apart?
How do you share the benefits, environment and company culture with potential employees?   

An Employer Value Proposition (EVP) shows candidates what they'll get in return for working with you. By communicating the experience of working with you, you'll be more likely to attract talent that is a natural fit and find it easier to retain people.

A well executed EVP can:

  • increase the retention of new hires by 24-47%
  • decrease annual employee turnover by 69%
  • increase the likelihood of employees acting as advocates for the business by an average of 29%

Request our guide to building your Employer Value Proposition below, or chat to our PR, Marketing and Creative specialist recruiters for advice on positioning your value to candidates.