Digital Marketing Officer- 6 months, immediate start available
Contract Length: 6 months
Salary: £40k to £41.2k
London based- office 2 days pw
Purpose of the role
A great opportunity to join a leading education organisation in London to cover a 6-month secondment, starting at the end of January. Your job will to make sure the web pages are accurate, clear, compliant and persuasive for prospective students around the world.
You sit between academics, marketing and digital teams and turn complex course information into web content that works for users and search engines.
What you actually do
1. Own the website content
You create, edit and publish postgraduate course pages using the CMS.
You are the final gatekeeper for what appears on the site.
2. Build a strong online user journey
You do not just write pages. You design how users move through them.
You make the website easy to use, not just full of content.
3. Work with lots of stakeholders
You pull information from the stakeholders and turn it into something students can actually understand.
You also deal with student queries about course pages and fix issues fast.
4. Use data to improve performance
You run reports on:
- Page views
- Engagement
- Drop off points
- Conversion signals
Then you change the content and structure based on what the data says.
5. Support recruitment activity
- Open days
- Recruitment events
- Virtual tours and microsites
This is where the website connects to real people and real enrolments.
What I really want
This role is not a “social media” or “campaigns” job. It is a content and digital operations role.
They want someone who can:
- Handle complex regulated content
- Work inside a CMS
- Keep large volumes of pages accurate
- Improve conversion through structure, clarity and data
What you must be able to do
You need to show you can
- Use a CMS to publish and manage web pages
- Edit and improve copy for the web
- Follow house style, tone of voice and brand rules
- Apply SEO and accessibility principles
- Use Google Analytics or similar to evaluate performance
- Work independently with many stakeholders
- Spot mistakes before they go live
Accuracy matters more here than creativity.
What will get you hired
- Owned a large, regulated website
- Worked with multiple internal teams to get content signed off
- Improved user journeys using data
- Written for different audiences, not just marketing copy