Head of User Acquisition

Head of User Acquisition

Work remotely- Worldwide (European time zone)
Global leader in AI
€100,000k to €150,000k plus great benefits
Permanent position
Fast track progression to Head this division and be part of the founding team
An opportunity to work across multiple high growth AI products

A global leader in AI and one of the fastest growing AI companies in the world is looking to hire a Senior Growth Specialist, focusing on their user acquisition. This is a brand-new role with unparalleled development opportunities with a clear progression path to “Head of” one the division is established. You can work remotely anywhere in the world as long as you're able to work European time zones.

The company has experienced incredible growth in the past 18 months, growing from 0 to 20+ million users. They will continue to grow, enhance key features, functionalities and products. The goal for Senior Growth Specialist is to grow the user base to 100m within the next 12 months.

You will need extensive experience in growth marketing, user acquisition and performance media with a proven track record of scaling campaigns with a defined business impact. Experience in the AI/tech sector would be useful but not essential

Key Responsibilities:

Grow the user base from 30m to 100m in the next 12 months
Build a scalable creative engine- Create and lead the process to brief, test and iterate performance driven ad creatives
Launch, test and scale high-converting landing pages across acquisition funnels
Launch new channels to increase speed and efficiency of user acquisition

Create and drive paid media campaigns across direct-buy and programmatic networks with the scope to expand into new channels
Create an acquisition funnel that is scalable from media plan to execution.- Aggressive growth targets
Run testing loops to optimise CAC and LTV
Monitor the performance of tools like Voluum, GA4 and internal dashboards daily
Use data and analysis to drive decision making through deep analysis of CPA, ROAS, retention and cohort behaviour
Build an internal reporting framework to guide your strategy
Implement a creative briefing process: Hooks, formats and angles- Based on performance patterns
Work with the wider marketing and product teams to launch landing pages- High conversion rates are key
Build strong relationships with partner companies such as traffic sources. Ensure the partnership agreements are as cost effective as possible
Streamline the acquisition process through automation and other tools
Hire a team to support the delivery of your strategy
Develop standard operating procedures, playbooks and pipelines to scale campaigns as efficiently as possible
Being a brand new role you will have to be hands on from day one. You will be able to grow and scale a team once results are achieved

Experience Required:

8+ years in growth marketing, user acquisition, or performance media
A proven track record of scaling campaigns that have clear implications for the business
An in depth knowledge of media buying mechanics
Very strong analytical and decision making skills
Extensive experience scaling campaigns on Google Ads, Meta and Tik Tik Ads
Proven ability to lead a creative strategy- briefing, testing, iteration. Brief, testing and iterating UGC, static and video ads at scale
Direct-response marketing experience- B2C, gaming, high-ticket funnels or similar industries
Willing to get hands on with all elements of the role as you grow and scale the team
Experience managing people or agencies
Strong communication skills- written and verbal
Comfortable working with tools like GPT-4, Mistral and Hugging Face Pro Plan
A desire to be part of a fast growing and industry leading AI company
You must be comfortable working remotely

Benefits

A very competitive salary between €100k to €150k
Work remotely anywhere in the world
An opportunity to establish and grow a division in a young but high achieving AI company
Fast track progression opportunities
Be part of one of the fast growing companies in this sector
Much much more